A Performance Marketer Who Thinks Like an Entrepreneur
Thanks to my entrepreneurial mindset and experience, I’m able to help small businesses and e-commerce brands scale Google and Facebook ads. I don’t just create high-performing campaigns; I first analyze your business’s online presence to understand how to create a smooth and frictionless buyer experience
I have collaborated with companies from various sectors at multiple organizational scales.
Let’s make your business the next success story
Hi, I'm Salvo Puglisi
I started my digital entrepreneurship journey in 2015. Launching my first startup was a crash course in marketing—one that fueled growth but also taught hard lessons. After it failed, I returned to the agency world, determined to help brands scale with performance marketing.
Since then, I’ve worked with global corporations, solopreneurs, and small businesses, crafting ad campaigns that drive real results. In 2019, I launched WeWelfare, turning an idea into a €500K/year business through strategic marketing.
Startups demand tough decisions. A management misalignment led me to part ways with my co-founder, shaping my path as a freelancer. Now, I help e-commerce brands and small businesses scale with high-impact Google and Facebook ad campaigns—turning ad budgets into sustainable growth.
Ready to scale? Let’s make it happen.
The most common issues I encounter when auditing a Facebook or Google account.
- You are still running your Facebook campaigns with the outdated TOFU/MOFU/BOFU framework
- You’re wasting time on unnecessary audience segmentation
- You’re neglecting the importance of your creative assets
- Your Google Ads account is cluttered with overly segmented campaigns
- You feel like your tracking settings are not properly configured
- You’re still tracking your conversions through a web container
- You’re unsure whether to use broad match or phrase match keywords effectively
- You uploaded your Merchant Center feed and forgot about it
- You underestimate the importance of your landing page for your website’s success
Why does this happen?
In 2025, AI is transforming advertising, making media buying seem easier—but in reality, it’s more complex. As automation increases, advertisers lose control, making it harder to fine-tune campaigns and troubleshoot performance. Many businesses are struggling to adapt.
Success with AI isn’t about full automation—it’s about getting the fundamentals right:
- Simplified account structures that align with AI-driven bidding.
- Refined strategies that work with automation, not against it.
- Optimized processes across the customer journey.
Most businesses miss key pillars:
- Poor conversion tracking – Bad data leads to bad optimization.
- Weak offers – Even the best ads won’t fix a weak value proposition.
- Neglected landing pages & CRO – AI can send traffic, but not fix a bad website.
Mastering these fundamentals is the only way to make AI work. Otherwise, businesses waste ad spend on campaigns automation alone can’t fix.
If you’re ready to maximize your ad performance, let’s talk.
Why Me?
Google & Facebook Ads Expert: I create data-driven, result-oriented campaigns for both Google and Facebook. Whatever you want sales, or brand awareness know how to make your investment count.
Entrepreneurial Mindset: As an entrepreneur myself, I can relate to the pressure to deliver. I will treat your campaigns like my business-strategic, passionate, and always aimed at sustainable growth.
Client Obsessed: Your success is personal to me. I am not happy unless you are. You should expect clarity on communication, a strategy catered to your needs, and a partner who will go all in on your goals.
Proven Results: Scaling startups, driving 700% ROAS-everything from building a business, smart and scalable ad strategies. I love taking the tough problems head-on and changing them into opportunity.
Always Optimizing: I never stop testing. My top priority is how to keep your campaigns ahead.
Salvatore Puglisi
4 Cutter Lane
Apartment 601, North Greenwich, London SE10 0YY